# Potential Customers There are five categories of potential users: * Active traders * Investors/Advanced traders * Institutional users * Corporate users * Retail users The exchange team endeavors to maintain the maximum number of active users per month out of the registered users, to sustain the revenues by processing the trading volumes and retention by the routine introduction of trading and non-trading services. The target age of users is 18 - 55 years who have fundamental education and are aware of cryptocurrency even if to a limited extent. The users are seeking a blockchain and decentralized consensus alternative to the traditional financial services and payment methods, while exploring cryptocurrency in both trading used-cases and real world utilities through payout used cases. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://white-paper.koinbay.com/market-analysis/potential-customers.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.